Topic watchlist

The Cat in the Hat Amazon Ads brand takeover

Warner Bros. Pictures Animation and Amazon Ads have teamed up to launch “Open to Fun” – an immersive, multi-channel campaign to celebrate the theatrical release of the new full-length animated feature, The Cat in the Hat, arriving in theate

Amazon advertising's new "paid review invitation" feature

Amazon advertising's new "paid review invitation" feature

Where does product selection, advertising, and keyword data come from? I've put together this data MCP selection guide for Amazon sellers (with prompts and tutorials)

What is MCP, and how do you use MCP correctly in your business?

Pinterest strengthens bid to media buyers with programmatic solution

Magnite is the supply-side partner for Programmatic Deals and Amazon Ads DVA+, Google Display & Video 360 and Yahoo DSP are demand-side partners.

Best Amazon Marketing Agency Tools in 2026: The Stack Top Agencies Use to Manage Clients

Ask an Amazon agency how it manages twenty-five brands without letting any of them slip, and the usual answer is “We work harder than the competition,” but in reality, it is their tech stack. The Amazon marketing agency tools an agency runs

unBoxed 2026 major release · AI features make advertising simpler and more effective

Amazon DSP for Brands Under $20K a Month: A 2026 Starter Guide

Amazon DSP isn’t reserved for enterprise budgets anymore, but it isn’t free money for every seller with a live listing either. If your Sponsored Products campaigns are steady and your monthly ad spend clears somewhere around $7,000 to $10,0

Amazon AI Upgrade Launches Full-Funnel Advertising!

The core of this Amazon upgrade is the launch of Amazon Ads Agent, which integrates previously fragmented ad delivery and programmatic advertising capabilities into an AI-driven platform, and introduces full-funnel ad campaigns to help advertisers connect the marketing chain from brand exposure and consumer reach to fi

Can't Get Amazon ACOS Down? Let's Do the Math First

Reduce ACOS by Intercepting Competitor Traffic

Amazon DSP for New to Brand Growth Backed by SellerApp 2026 Benchmark Data

Amazon DSP for New to Brand Growth is about more than driving another purchase. New to Brand, or NTB, measures purchases from customers who have not bought from your brand on Amazon within the previous 12 months, making it one of the cleare

Amazon launches AI advertising platform, supporting unified delivery across ad formats

Amazon Ads releases the Amazon AI advertising platform (Amazon Ads Agent) centered on agentic AI

Amazon's AI advertising platform launches full-funnel campaigns, DVA+ and an enhanced chat experience

A proven approach to global breakthroughs | Connecting audiences across seven countries with audience insights, BlueFocus Media helps Air China expand brand reach

How can non-e-commerce brands use Amazon Ads to expand overseas brand reach?

How to adjust Amazon ad placement bids? What data to look at first for top of search results and product pages

For the top of search results (first page) and product pages, should you raise or lower bids? Many sellers make decisions based only on impressions or a single day's ACoS, and end up spending money without adjusting placements correctly. This article provides a sequence for judging ad placement bids—first confirm wheth

Amazon has turned review requests into ads: Are Review Requests a new product accelerator or a negative review amplifier?

Amazon launches new ads, sellers can pay to buy reviews?

On September 29, at Amazon Ads' annual advertising conference unBoxed 2026, Amazon officially launched a new feature—Review Requests Ads.

How Should Amazon Automatic and Manual Targeting Work Together? Where Should New Products Start?

For advertising new Amazon products, should you start with automatic or manual? Most new products are advised to start with automatic targeting, using it to quickly discover buyer demand, and then switch to manual targeting for more refined operations once relevant search terms and product signals appear.

Amazon launches new paid review invitation feature! Sellers can pay to "buy reviews"

In late October, Amazon will open testing of a new advertising feature for review invitations on the US site

What's the difference between SP, SB, and SD ads? Which should Amazon beginners choose first?

For Amazon advertising beginners, when faced with the three ad types SP, SB, and SD, which one should they start with? In fact, the vast majority of beginners should start with SP and gradually build a basic understanding of advertising.

Is Amazon getting harder and harder? Competitors are raising CPC bids—do you follow or not? First, get these "counterintuitive" logics straight!

Every day when I open the backend, the first thing I do is check how much money was burned on ads today, and the second thing is to question life

How to Evaluate Amazon DSP Campaign Performance Using Amazon Marketing Cloud

Amazon DSP campaign performance is harder to evaluate than native reports make it seem. Campaign-level metrics can show spend, conversions, and attributed revenue, but they rarely reveal whether DSP is acquiring new customers, influencing S

How Amazon Repricing Affects Your PPC ACoS: Managing Buy Box Position and Advertising Efficiency Together

Last verified: September 2026 Most sellers treat their repricer and their ad campaigns as separate tools. They are not. Every price change your repricer executes feeds directly into your ACoS: through conversion rate, through revenue per un

Amazon Ad Budget Planning: A Strategic Framework for PPC, DSP, and AMC Investment

Amazon ad budget planning has become significantly more complex. Brands are no longer budgeting only for Sponsored Products. Today’s advertising investments span Sponsored Ads, Amazon DSP, retail media, customer acquisition, and profitabili