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Etsy updates product listing policy, drawing boundaries for AI use in platform content

Etsy updates AI policy, noting concerns about buyer trust

Etsy published updated guidelines on artificial intelligence (AI) for sellers on Oct. 22. The marketplace is restricting specific categories of AI-generated content, tightening listing photo requirements and introducing new enforcement tool

Etsy updates AI use policies to emphasize craftsmanship

While it’s implementing more AI, the online marketplace now requires at least one authentic, non-AI generated image in most seller listings.