Advertising

Automatically recommended Google Ads optimization suggestions—which ones are suitable to adopt, and which ones may amplify waste?

Your Google Ads Optimization Score is low—should you adopt the suggestions with one click? Don't blindly trust platform recommendations! This article deeply breaks down the screening logic for Google Ads automated suggestions in foreign trade B2B scenarios, teaching you to avoid the traps of automated keyword expansion

Overseas influencer marketing | Zheng Qinwen's "practice partner" goes viral overseas, with a unit price of over $2,000 and more than 6,000 units sold

Overseas influencer marketing | Raised over 1 billion in funding! With "glasses + drones," it wants a piece of DJI's pie!

Why Depop is putting music at the center of its marketing, collaborating with Zara Larsson and Olivia Rodrigo

Peer-to-peer resale platform Depop is trying to differentiate itself from the competition through the power of music. To date, it has collaborated on drops with the likes of Kacey Musgraves, Zara Larsson and Olivia Rodrigo.

Consumer brands increase ad spend despite slower growth as retail media gains ground

Consumer goods brands are increasing advertising investment even as sales growth slows, with retail media emerging as a key beneficiary of the shift. The post Consumer brands increase ad spend despite slower growth as retail media gains gro

AMC data model analysis | On-site advertising and DSP overlap analysis

Overseas influencer marketing | 2.4 billion in half a year! A mattress giant emerges from a small town in Dongguan

After overseas influencer marketing campaigns end, the FAQs that AI extracts from comment sections are becoming brand customer service knowledge bases.

After overseas influencer marketing campaigns end, comment sections often accumulate a large number of real questions: Is it suitable for sensitive skin? How long does shipping take? Is there a discount code? AI can automatically extract these high-frequency FAQs from influencer content comments and turn them into cust

Ruggable’s new ad spend strategy shifts focus to ShopMy creators

Since last August, Ruggable has shifted about 10% of its overall spend from performance channels, like Meta, into brand channels, like influencers and connected television. The brand plans to grow that spend by another 15% to 20% next year,

Beyond sponsored ads: how Commerce Media turns connected data into better decisions

João Werner, CEO of VTEX Ads Platform explores the evolution of Commerce Media. The post Beyond sponsored ads: how Commerce Media turns connected data into better decisions appeared first on InternetRetailing.

21 New Year Marketing Campaign Ideas to Drive Sales

New Year marketing campaigns matter because the first few weeks of the year often decide how smoothly your business runs... The post 21 New Year Marketing Campaign Ideas to Drive Sales appeared first on Shiprocket.

AI efficiency has a method | Insight first, then scaling: How does Lingxing make advertising decisions more evidence-based?

From ASIN lifecycle insights to programmatic scaling, make budget decisions more evidence-based.

Operations still copying ad placements every day? What you really should be recording is keyword traffic share

The ad placement on the front end is a screenshot of the result; Search Term Impression Share is the competitive process. Ad placement tells us where I was at a given moment, while IS tells us how much I actually captured over a period of time.

Stop Blindly Increasing Budgets! Troubleshoot Structural Hidden Risks in Google Ads to Help Foreign Trade Enterprises Stop the Bleeding and Improve Efficiency

Does increasing your Google Ads budget just waste more money? The problem may lie in your account structure! This article deeply breaks down a structural self-check framework for Google Ads in the foreign trade B2B scenario, from breaking down business goals and aligning landing page intent to governing primary/seconda

Precise clicks, distorted ROI: why overseas influencer marketing AI attribution is starting to "calculate probabilities"?

Last-click attribution is precise yet distorted, and cannot restore the cross-channel influence of influencers. AI attribution uses cross-channel data integration and probabilistic inference to estimate incremental conversions, getting closer to the truth. When overseas brands measure the AI effectiveness of overseas i

Overseas influencer marketing | Starting from a 40㎡ office, a Ningbo boss grew home goods sales to 7 billion!

Overseas influencer marketing | Users surpass 10 million! Former BYD employee becomes world No. 1 in microphones

Disrupting a coordinated model-distillation campaign

Learn how OpenAI disrupted a campaign to extract protected model reasoning and is strengthening defenses against adversarial distillation.