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Advertising
Advertising topic updates and source notes.
Put this topic into practice
Selected methods and reference material. News updates follow below.
- Practical method
E-commerce main image evidence-based diagnosis Skill
Diagnose e-commerce product images using five dimensions: information hierarchy, product recognition, selling points, platform constraints, and experimental hypotheses, and output actionable change orders rather than just aesthetic opinions.
Read the guide - Practical method
Amazon operations review: orders, ads, inventory on the same basis
Separate order, refund, ad, and inventory granularity, then use traceable formulas to calculate ACOS, TACOS, refunds, and coverage days, forming pending actions that do not auto-modify accounts.
Read the guide - Source reference
Amazon Seller University
Amazon Seller University covers listing, pricing, fulfillment and ads; this link is US English.
Read the guide
Fresh intelligence
Why the talent crisis in advertising is real and what comes next
Bradley Keefer, Chief Revenue Officer, Keen Decision Systems The advertising industry has a talent problem it desperately needs to confront: AI is eliminating the work that used to develop future leaders, and most agencies aren’t building a
Modern Retail · Published 10/28/2026, 03:12No cars, more shoppers? How Oxford Street pedestrianisation will reshape retail marketing
As of this Monday [26 October 2026] Oxford Street will be pedestrianised, marking a new chapter for one of London’s most well-known shopping hotspots. An initial report and assessment suggests that this pedestrianisation is expected to driv
Retail Gazette · Published 10/27/2026, 18:26Overseas influencer marketing in the AI Agent era: Which steps to hand over to machines, and which must stay with humans?
The scale of overseas influencer marketing is approaching $40 billion, and AI Agents are taking over execution tasks such as screening, outreach, and monitoring. However, a Gartner survey shows that consumer trust in AI content is declining. This article proposes a human-machine division-of-labor framework: leave batch
雨果跨境 · Published 10/27/2026, 16:26HaiMa Influencer Marketing | 900,000 units sold per month for a single product! North American anglers are snapping up "Shandong fishing rods"!
Overseas influencer marketing | A single product sells 900,000 units a month! North American anglers are scrambling for "Shandong fishing rods"!
雨果跨境 · Published 10/27/2026, 16:16
