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Advertising
Advertising topic updates and source notes.
Put this topic into practice
Selected methods and reference material. News updates follow below.
- Practical method
E-commerce main image evidence-based diagnosis Skill
Diagnose e-commerce product images using five dimensions: information hierarchy, product recognition, selling points, platform constraints, and experimental hypotheses, and output actionable change orders rather than just aesthetic opinions.
Read the guide - Practical method
Amazon operations review: orders, ads, inventory on the same basis
Separate order, refund, ad, and inventory granularity, then use traceable formulas to calculate ACOS, TACOS, refunds, and coverage days, forming pending actions that do not auto-modify accounts.
Read the guide - Source reference
Amazon Seller University
Amazon Seller University covers listing, pricing, fulfillment and ads; this link is US English.
Read the guide
Fresh intelligence
Walmart’s chief marketer breaks down retailer’s Muppet-fueled holiday campaign
For a unified push during the holidays, the retailer is recreating the world of “The Muppet Christmas Carol” and extending its “Who Knew?” brand platform.
Retail Dive · Published 10/27/2026, 22:26
