FORMWEFTTopic
Advertising
Advertising topic updates and source notes.
Put this topic into practice
Selected methods and reference material. News updates follow below.
- Practical method
E-commerce main image evidence-based diagnosis Skill
Diagnose e-commerce product images using five dimensions: information hierarchy, product recognition, selling points, platform constraints, and experimental hypotheses, and output actionable change orders rather than just aesthetic opinions.
Read the guide - Practical method
Amazon operations review: orders, ads, inventory on the same basis
Separate order, refund, ad, and inventory granularity, then use traceable formulas to calculate ACOS, TACOS, refunds, and coverage days, forming pending actions that do not auto-modify accounts.
Read the guide - Source reference
Amazon Seller University
Amazon Seller University covers listing, pricing, fulfillment and ads; this link is US English.
Read the guide
Fresh intelligence
Walmart’s chief marketer breaks down retailer’s Muppet-fueled holiday campaign
For a unified push during the holidays, the retailer is recreating the world of “The Muppet Christmas Carol” and extending its “Who Knew?” brand platform.
Retail Dive · Published 10/27/2026, 22:26Walmart CMO breaks down retailer’s Muppet-fueled holiday campaign
For a unified push during the holidays, the retailer is recreating the world of “The Muppet Christmas Carol” and extending its “Who Knew?” brand platform.
Marketing Dive · Published 10/26/2026, 18:00Walmart Connect pitches brands directly as it pushes lift studies ahead of holiday ad deals
Ahead of this year’s holiday shopping season, Walmart’s sales team has begun directly approaching brand clients offering on-site brand lift studies. Three agency execs told Digiday they’ve had multiple clients approached, but declined to na
Modern Retail · Published 10/23/2026, 12:00Entering the category Top 10 and ranking first among new sellers: Eskute leveraged refined advertising to drive explosive growth
Keyword layering, brand advertising, and Brand Shop coordination: Eskute's path to breaking through on Walmart ebike
雨果跨境 · Published 10/23/2026, 09:40
