Resources

Brands Briefing: Shoulder bags and TikTok Shop are powering Vera Bradley’s latest turnaround

Vera Bradley is seeing its first growth in years after zeroing in on small silhouettes, bag charms, and social and digital channels.

October 27 E-commerce Morning Brief: Doubao APP adds embedded Douyin e-commerce livestream rooms; Pinduoduo plans to adjust door-to-door delivery rules

Banana Republic debuts TikTok content series in bid for younger shoppers

The effort spotlights various styles and arrives as parent Gap Inc. continues to emphasize entertainment marketing.

Why returns are becoming a bigger focus for TikTok Shop and DoorDash

More marketplaces and delivery platforms see easy returns as the key to winning more sales, as evidenced by some news from TikTok Shop and DoorDash this fall.

How QVC is building a flywheel across TikTok and TV ahead of the holidays

From "mega lives" to TikTok shows to exclusive products, here's how QVC is gearing up for its 40th holiday season.

How to prepare for the Black Friday countdown? Top TikTok Shop merchants reveal their preparation secrets

This DTC brand used a packet of hydration powder to reach $1 billion overseas

Liquid I.V. redefined electrolyte powder as daily hydration, targeting high-frequency scenarios such as travel and staying up late; relying on free samples and TikTok influencer scenario-based marketing, it climbed from boutique supermarkets to all channels, and built barriers with a public welfare mission and co-brand

Survey says over 70% of UK TikTok Shop consumers value user ratings and reviews

Banana Republic debuts TikTok content series in bid for younger shoppers

The effort spotlights various styles and arrives as parent Gap Inc. continues to emphasize entertainment marketing.

22,000 orders in 21 days—how did the "junk" everyone rejected make a comeback?

Thought it was dead stock, but it sold like crazy! Breaking down 3 counterintuitive TikTok bestsellers

TikTok Shop star ratings and customer reviews convert sales

With the festive season approaching and an unprecedented increase of shoppers flocking to TikTok to search for gift inspiration, brands need to maximise the platform’s growth to drive sales. New research by Bazaarvoice, the platform connect

October 2026 Overseas All-Platform Matrix Operations System Industry Evaluation Report — TOP5 Comprehensive Strength Ranking Officially Released

UPS’ Happy Returns comes to TikTok Shop

Pacsun and Everlane are among the retailers tapping into the new integration ahead of the post-holiday returns rush.

Brands Briefing: How brands are gearing up for TikTok Shop’s biggest holiday season yet

It's expected to be a big holiday season on TikTok Shop, as this will be the first year that big names like Best Buy, Ulta Beauty and Sephora will be selling on the platform.

TikTok Turns to Shoplazza to Power Agentic Commerce Offering

Commerce operating system Shoplazza says it is teaming with TikTok to “support new agentic commerce shopping experiences.” The collaboration is designed to shorten the journey between product discovery and purchase and help merchants capita

How to build a cross-border social media matrix? A set of automation solutions covering the full process across multiple platforms including TK, INS, FB, and YouTube

"Drinking big water" is sweeping across China and overseas! TikTok plays hit 1 billion, and the next cross-border hit track is here

From Xiaohongshu meme to overseas hot seller, this category of home goods is going global

Target bets on buzzy TikTok brands like Mellow Sleep to revamp its home category

Target has recently added TikTok-favorite bedding brand Mellow Sleep and other buzzy brands to its home category to help revive sales.

Less than 30 days until Black Friday! TikTok Shop merchants: Don't wait for the wind, this year you need to create the wind

A single bathrobe costs nearly a thousand yuan, yet foreigners rush to pay! How can an ordinary product sell at such a high premium?

Raking in 770,000 USD in just 6 days! These 3 products hit users' "new needs"

Black Friday preparation countdown: Merchants who understand their own business stage find new growth opportunities on TikTok

Authoritative Release | 2026 TikTok Shop US Seller Development Report

TikTok Shop 2026 Trend Report: Content, the Winners' Circle, and the New Cross-Border Order

October 12 E-commerce Morning Brief: Seven departments rectify automatic price matching in e-commerce; TikTok Shop traffic approaches Shopee

Selling out 350,000 USD in 2 hours! European livestreaming influencers team up to come to China for product selection